The Carewright

Making Care Your Business

Making Care Your Business

Our Small Business Services are…
organic, fresh and yummy!


Here at The Carewright, we focus on helping you surpass the highest standards of client-care in all of your business practices. That care begins with you, with valuing yourself, your needs and your goals. Our mission is to make your business and your lifestyle healthy.

All of our small business coaching and related services are solution-based to address your personal needs. Our passion is developing organic relationships – getting to know you and your unique business. We take the fresh approach of understanding you as an individual – determining your needs and helping you attain healthy business practices that embrace your vision, scope and lifestyle.

Our Small Business Coaching is…
organic, fresh and yummy!


Here at The Carewright, we focus on helping you surpass the highest standards of care in the pet sitting industry. That care begins with you, with valuing yourself, your needs and your goals. Our mission is to make your pet sitting business and your lifestyle healthy.

All of our small business coaching is solution-based to address your personal needs. Our passion is developing organic relationships – getting to know you and your unique pet sitting business. We take the fresh approach of understanding you as an individual – determining your needs and helping you attain healthy business practices that embrace your vision, scope and lifestyle.

“Their solutions for my business were unique to my area. They helped us grow 2 1/2 times the size of what we were last year…”

“Their solutions for my business were unique to my area. They helped us grow 2 1/2 times the size of what we were last year…”

“An hour spent picking their brains is the most valuable hour you can invest in your business – and more importantly, in yourself.”

“An hour spent picking their brains (or a Carewright coach picking yours!) is the most valuable hour you can invest in your business – and more importantly, in yourself.”

Business Coaching Options

The Maverick


You know your stuff but could use some fine-tuning to get your business to the next level.


  • Custom Business Coaching
  • Free Blog Subscription
  • Must be in good standing with the Secretary of State and have proper licensure.

The Greenhorn Package


You have a lot of experience under your belt, but you’re discovering you have more questions than answers.


  • Custom Business Coaching
  • Free Blog Subscription
  • Social Media Promotion
  • Business Showcase Post
  • Must be in good standing with the Secretary of State and have proper licensure.

The Pro Package


You want to work on your business by tackling advanced business practices.


  • Custom Business Coaching
  • Free Blog Subscription
  • Social Media Promotion
  • Must be in good standing with the Secretary of State and have proper licensure.

Meet Your Professional Business Coaching Team

Is your business running you?
Is it impossible to take time off?
Does your website seem invisible?
Does the question of employee vs. contractor make your brain explode?
Are you terrified you’ll miss an appointment?

We Have The Secret Decoder Ring

Meet The Team

  • Mary Watterson
    Mary Watterson
    CEO, Care Executive Officer
  • Catherine Oakley
    Catherine Oakley
    COO, Care Operations Officer
  • Isabel Alvarez Arata
    Isabel Alvarez Arata
    Business Development Expert
  • Philip Hastings
    Philip Hastings
    Usability & SEO Expert
Mary Watterson
CEO, Care Executive Officer

Mary studied at the University of Northern Colorado before pursuing a career in business. Mary co-Founded The Carewright, LLC and serves as its Chief Executive Officer. She is a pet care industry expert and entrepreneur. She has extensive management experience in organizational behavior, brand identity, marketing, social media and web design. Mary is the Founder of Poochy Doos, LLC, a pet care company located in Fort Collins, CO that achieved six-figure revenues within its first four years of operations.

Mary is also an avid musician and loves to spend time with other musicians whenever she can. She is an accomplished percussionist with a concentration in competitive concert snare. In the summer of 2015, Mary began studying traditional Irish Bodhran, a drum she’d been intrigued with since she was a little girl. Her passion for drumming also found expression in 2015 when she began the research-stage of her newest business venture, Fükeń Grooviń, Ltd., a drum making company. Mary is a talented entrepreneur and loves helping small business owners succeed.

Catherine Oakley
COO, Care Operations Officer

Catherine grew up and studied Sociology in the mountains (hills) of North Carolina. Her first career change led her into the pet care industry as the product and operations manager of a powerful online scheduling software for pet sitters. Catherine is unique in that she offers different perspectives of business operations. From being in the service industry as a professional pet sitter herself, to an office manager, business owner, web designer and software product manager, she has many perspectives and talents to bring to the table.

Catherine enjoys good friends, good food and being outdoors as much as possible. As an outdoor enthusiast she loves to spend her free time hiking, cycling and running. She has completed several half-marathons – hilariously quipping “..yeah…they were all downhill though. I’m a downhill marathon runner.” Catherine is co-Founder of The Carewright, LLC and its Chief Operations Officer. Catherine is very passionate about helping small business owners succeed.

Isabel Alvarez Arata
Business Development Expert

Isabel is an avid pet lover and animal advocate. A full-time professional pet sitter and pet care industry entrepreneur, Isabel is the proud owner of The Wag Pack, LLC. Founded in January 2008, The Wag Pack offers quality care pet sitting and dog walking services in Northern Virginia.

Isabel has had the pleasure of working alongside various local and national organizations in the effort to help homeless and needy animals, advance the pet sitting industry, and educate pet lovers everywhere. She has been invited to speak at various local and national events and before a number of organizations to encourage proper pet parenting, offer pet care advice, promote pet adoption, advocate for animal rights and protection, and help service industry business owners find fulfillment in what can oftentimes be challenging yet exciting work.

Isabel has published a number of pet and business related articles both online and in print. She stars alongside her business partner in Covered In Pet Hair, a podcast about family, friendship, and the important role pets play in our lives. She is also co-authoring Pet Parent Guides, a book series written by pet parents for pet parents.

Philip Hastings
Usability & SEO Expert

Philip Hastings is a Western New York native and RIT (Rochester Institute of Technology) graduate with work experience that includes being a Senior Web Designer, User-interface Designer and most recently User-experience Designer with Hewlett-Packard. Philip brings global brand experience with Xerox, Bausch & Lomb, Kodak, Citibank and JBS with a passion for consumer-centric design and SEO (search engine optimization).

When Philip isn’t helping small business leverage the web to grow their business, you’ll find him exploring the back country of the Rocky Mountains or discovering the newest local pizzeria.